Such like in some other businesses, strategy of the ÅSCO-Rivne development is based on the weighed economic decisions. These decisions provide the optimum reinvestments of the got profits and minimize the risks
In accordance with constituent documents a company concentrates the activity in a public sector.
A company flexibly adjusts the activity to the real project brief-case.
Key competitive advantages ÅSCO-Rivne.
Åsco-Rivne has substantial competition features at the market of energieffective technologies for public establishments in Rivne region. Due to the structure of its shareholders, a company has an access to the main customers at this market.
The initial large financing of scale project and support a development of business, which is secured UNDP/GEF, gives unique starting possibility to the company. This financing is such size, which can protect on an initial stage the start of mechanism a turn of facilities which are directed on refinancing/reinvestments of new projects.
It is an unique mechanism in a modern business sphere in Ukraine. Except that ÅSCO-Rivne created a command of workers which provides all basic regions of the ÅSCO activity
Strategy of development
A company was created to serve above all things the public necessities of public, municipal and private establishments in the rational use of energy.
A company develops and carries out projects which are directed on reduction of energy consumption by public establishments.
Secondly, a company propagandizes the rational use of energy.
Thirdly, a company offers energykeeping technologies to individual users in city and region.
Realization of strategy.
ÅSCO-Rivne develops the whole row of projects and various measures directed on introduction of ånergyeffective technologies by public establishments and wide audience in order to carry out the mentioned above strategy.
A company develops the schemes of financing adapted to the Ukrainian terms, inculcates on principle new international ånergykeeping technologies and administrative approaches to show efficiency the introduction of ånergykeeping measures in a public sector.
Embodiment of demonstration projects will help to acquaint the wide circle of public with advantages the introduction of ånergykeeping measures.
Embodiment in life a marketing plan of development a company, clear understanding a sources and methods of financing an activity of firm is inalienable part of strategic development ESCO-Rivne.
Marketing politics will be pursued on the following directions:
- To put before itself moderate aims for achievement of permanent business
Using a resources for advancement the company "ÅSCO-Rivne" must be connected with clear moderate aims which have for the purpose a creation of permanent business.
- Development a program for achievement of determined aims
The clear program of achievement these aims for certain period of time puts concrete tasks before ESCO shareholders and workers.
- Creation of alliances
Concerted and association of efforts are necessary for achievement of fixed aims. It will be possible at combination an efforts of societies and private investors, and will allow to inculcate the planned projects in the short intervals of time.
- Diminishment of mistrust to acceptance of innovative decisions
In order to reduce the mistrust to the innovative decisions marketing specialists must give exceptional information about services and technologies. Strategy must be directed on illumination of technical advantages of ånergyeffective technologies and equipment. Also attention must be paid to decision of primary technical problems by application of the integrated approach (cogeneration, heating and conditioning air and others ); update of instructions after establishment of equipment; instructions of integration a building projects for architects; creation sources of technical resources.
- Bringing in a power to the ånergykeeping projects
Rivne regional state administration and Rivne city executive committee jointly with a energyservicing company ESCO-Rivne elaborate and adopt the programs after introduction of ånergykeeping technologies in municipal houses, objects of social sphere, dwelling-houses and others..
- Increase a knowledge of population in the sphere of ånergykeeping
Thus the integrated marketing and educational program is developing to prove to the population of region information about actuality and expedience an ånergykeeping. As this work is related to bringing in mass media, it unites in itself the elements of communications with public, mobilization of societies, seminars and trainings, deliveries, advertising in the specialized editions, visit of exhibitions and creation a web-site.
- Development an advertising information about services ESCO-Rivne.
Creation a complete and multifunction presentation set with information about a company is an important instrument, which is appointed to persons without the special technical education. In order to interest target audiences it is necessery to create even the base picture of financial viability of ånergykeeping, its possibilities and comparative advantages.
Sources of financing and alliance:
The basic sources a financing of company "ÅSCO-Rivne" is:
- Payments in a charter fund by companies - founders;
- Returning of facilities for the contracts, which were executed within the framework to realization of the Demonstration project which was financed UNDP;
- Implementation of commercial contracts by a company "ÅSCO-Rivne";
- Receipt of credits from foreign banks;
- Receipt of credits from the Ukrainian banks;
- Receipt of grants;
- Returning of facilities for provided services.
In the process of implementation a contracts of ånergykeeping the following alliances will be formed:
- Creation of consortia for introduction of large-scale projects;
- Partner relations and twining programs;
- Collaboration with foreign partners and their bringing in to financing of projects.
Financing of projects by the personal funds ESCO.
ÅSCO conducts estimation of the offered project and / or takes part in his development (decision of technical problem). Farther ÅSCO can use the personal funds or attract them outwardly for a purchase equipment and conducting of assembling works. All establishment of equipment remains in own of company "ÅSCO-Rivne" to complete payment by the customer of his cost and payment of the ESCO services. Assignment of ownership rights takes place only after complete payment of facilities. Payments settle accounts in obedience to really got ånergykeeping. A customer must realize that his payments will consist mainly of difference between the old pay for power mediums and got its diminishment, and after complete payment this difference will make its income.
Bringing in of investors
The following chart can be used in cases of extension of technical credit (commodity credit): Rivne city executive committee gives in a mortgage to the Ukrainian bank the real estate, that is in municipal own. In the turn, the Ukrainian bank gives the guarantees to the foreign bank which provides participation of abroad investors.
²The sale a part of actions of company is other possible chart ESCO-Rivne. Thus, an investor becomes one of the shareholders ESCO and does the proper payment in its charter fund.